Privacy Policy

Privacy Policy

Introduction

Berlin Laser LLC, doing business as Berlin Laser Hair Removal (“Berlin Laser,” “we,” “our,” or “us”), operates the website located at berlin-laser.com, our online booking website, and related websites, online services, and applications (collectively, the “Services”).

We respect the privacy of our clients and users and are committed to protecting personal information in accordance with this Privacy Policy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you access or use the Services, book or receive treatments, make purchases, communicate with us, or otherwise interact with Berlin Laser, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Privacy Policy applies to information we collect:

  • On or through your use of the Services;

  • When you book appointments, purchase services or packages, or receive treatments from Berlin Laser;

  • In email, text messages, telephone communications, and other electronic communications between you and Berlin Laser; and

  • Through other interactions you have with Berlin Laser where this Privacy Policy is referenced or made available.

This Privacy Policy does not apply to information collected independently by third parties, including third-party websites, applications, booking platforms, payment processors, or other services that may link to, or be accessible from, the Services. Such third parties may have their own privacy policies and practices, and we encourage you to review them.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information. If you do not agree with our policies and practices, you should not use the Services. By accessing or using the Services, you acknowledge the practices described in this Privacy Policy.

This Privacy Policy may change from time to time. Please see “Changes to Our Privacy Policy” below.

Children Under the Age of 13

The Services are not directed to children under 13 years of age, and we do not knowingly collect personal information online from children under 13 without appropriate authorization.

If you are under 13, please do not provide personal information through the Services. If we learn that we have collected personal information online from a child under 13 in a manner inconsistent with applicable law, we will take reasonable steps to delete that information.

Treatment services provided to minors, where permitted, may be subject to separate parental or guardian consent and other requirements.

Collection of Information

Information We Collect About You

We collect several types of information from and about users of the Services. Depending on how you interact with Berlin Laser, this may include information:

  • By which you may be personally identified, such as your name, postal address, email address, telephone number, date of birth, or other identifiers by which you may be contacted online or offline (“Personal Information”);

  • Relating to appointments, treatments, purchases, payments, preferences, and your relationship with Berlin Laser;

  • That relates to you but does not individually identify you; and

  • About your internet connection, device, browser, and use of the Services.

We may collect information:

  1. Directly from you when you provide it to us;

  2. Automatically when you use the Services, including through cookies, pixels, web beacons, and similar tracking technologies; and

  3. From third parties, including our service providers, booking and payment platforms, advertising partners, analytics providers, and other business partners.

Information You Provide to Us

When you book an appointment, purchase a service or package, contact us, create or use an account, participate in a promotion, or otherwise interact with Berlin Laser, we may collect information you provide, including:

  • Name;

  • Email address;

  • Telephone number;

  • Mailing or billing address;

  • Date of birth;

  • Appointment and booking information;

  • Services and treatment areas requested or received;

  • Purchase and transaction history;

  • Payment and billing information;

  • Communications and correspondence with us;

  • Responses to surveys, reviews, promotions, giveaways, or other requests for information;

  • Referral information;

  • Account or profile information; and

  • Other information you voluntarily provide.

In connection with providing laser hair removal treatments, we may also request information reasonably relevant to treatment safety and suitability, including information concerning your skin, medications, medical history, previous treatments, or other treatment-related considerations.

Berlin Laser uses Zenoti to support appointment scheduling, client management, purchases, payments, and other aspects of our operations. Information you provide when booking appointments or making purchases may therefore be collected or processed through Zenoti.

Payment transactions may be processed through Zenoti or other third-party payment processors. Berlin Laser may not directly receive or store complete payment card information when payments are processed by those providers.

Information Collected Through Data Tracking Technologies

As you use the Services, we and our service providers may use automatic data collection technologies to collect information about your devices, browsing actions, and patterns.

This information may include:

  • Details about your visits to and use of the Services;

  • Traffic and usage data;

  • IP address;

  • Browser type;

  • Operating system;

  • Device information;

  • Referring URLs or websites;

  • Pages viewed and links clicked;

  • Dates and times of visits;

  • General geographic information;

  • Advertising and campaign attribution information; and

  • Other information concerning your interaction with the Services.

Technologies used for automatic data collection may include:

Cookies and Similar Technologies. We may use cookies and similar technologies to recognize your browser or device, remember preferences, understand how you interact with the Services, provide certain functionality, and improve your experience.

Pixels and Web Beacons. We may use pixels, tags, web beacons, and similar technologies to understand how visitors interact with the Services, measure conversions, evaluate advertising campaigns, and gather usage statistics.

Log Information. We or our service providers may automatically collect and store information in server logs, including IP addresses, browser information, device information, and details regarding how you use the Services.

Device Information. We may collect information about the device you use to access the Services, such as operating system, browser type, device type, and device identifiers.

Analytics Information. We use or may use analytics and advertising technologies provided by Meta and Google to help us understand traffic and usage trends, measure advertising performance, attribute appointments or purchases to advertising campaigns, and improve our Services and marketing.

You may be able to control or disable certain cookies through your browser settings. If you disable cookies or other technologies, certain portions of the Services may not function as intended.

Why We Collect Information

The information we collect helps us operate Berlin Laser, provide our services, communicate with clients, improve the Services, and deliver a better and more personalized experience.

Among other things, this information may enable us to:

  • Manage appointments and treatments;

  • Process purchases and transactions;

  • Maintain client and treatment records;

  • Remember preferences;

  • Understand how clients use the Services;

  • Improve our website, booking experience, treatments, and operations;

  • Measure the effectiveness of marketing and advertising campaigns;

  • Understand how clients discover Berlin Laser; and

  • Communicate information that may be relevant to you.

Third-Party Collection of Information

Certain content, functionality, analytics, advertising, booking, payment, communications, or other features available through the Services may be provided by third parties.

These third parties may use cookies, pixels, tags, or similar tracking technologies to collect information about your interactions with the Services. Depending on the third party and technology involved, this information may be associated with information about your activity on other websites or online services.

Berlin Laser currently uses or may use third-party providers including:

  • Zenoti for appointment scheduling, client management, purchases, payments, and related business functions;

  • Klaviyo for email, SMS, customer communications, and related marketing functions;

  • Meta for advertising, conversion measurement, campaign attribution, and related analytics; and

  • Google for advertising, analytics, conversion measurement, campaign attribution, and related services.

These providers may process information on our behalf and, depending on the service and your interactions, may collect information directly through their technologies.

Berlin Laser does not control the independent privacy practices of third parties. We encourage you to review the privacy policies and settings provided by those third parties.

How We Use Your Information

We may use information that we collect about you or that you provide to us, including Personal Information, to:

  • Provide you with the Services and treatments you request;

  • Schedule, manage, modify, and confirm appointments;

  • Process purchases, payments, refunds, and other transactions;

  • Maintain client, purchase, and treatment records;

  • Provide customer service and respond to questions or requests;

  • Communicate with you regarding your appointments, purchases, treatments, or account;

  • Provide treatment-related instructions and information;

  • Administer discounts, referral programs, promotions, giveaways, and special offers;

  • Present, maintain, and improve our website and Services;

  • Understand and analyze use of the Services;

  • Personalize your experience;

  • Measure and improve advertising and marketing performance;

  • Send marketing and promotional communications where permitted by applicable law;

  • Notify you about changes to our Services, policies, or offerings;

  • Detect, prevent, and address fraud, security incidents, misuse, or unlawful activity;

  • Protect the rights, property, safety, and security of Berlin Laser, our clients, employees, and others;

  • Carry out our obligations and enforce our rights arising from contracts entered into between you and Berlin Laser, including for billing and collection;

  • Comply with applicable laws, regulations, legal processes, and governmental requests;

  • Establish, exercise, or defend legal claims;

  • Fulfill any other purpose for which you provide the information; and

  • For any other purpose with your consent.

We may retain information for legitimate business, legal, accounting, operational, safety, archival, and compliance purposes as reasonably necessary and permitted by applicable law.

We may also maintain anonymized, de-identified, or aggregated information for analytics, operational, research, and other business purposes.

Disclosure of Your Information

We may disclose anonymized, de-identified, or aggregated information that does not reasonably identify an individual as permitted by law.

We may disclose Personal Information that we collect or that you provide:

  • To subsidiaries, affiliates, or entities under common ownership or control with Berlin Laser;

  • To contractors, vendors, service providers, and other third parties that support our business, including Zenoti, Klaviyo, Meta, Google, and providers of appointment scheduling, customer relationship management, payment processing, website hosting, information technology, analytics, advertising, email, SMS, and other business services;

  • To professional advisors, including attorneys, accountants, auditors, consultants, and insurers;

  • To a buyer, investor, lender, or other successor in connection with an actual or proposed merger, acquisition, financing, restructuring, reorganization, sale of assets, dissolution, bankruptcy, or similar transaction;

  • To fulfill the purpose for which you provide it;

  • For another purpose disclosed by us when you provide the information;

  • With your direction or consent;

  • To comply with a court order, law, legal process, governmental request, or regulatory requirement;

  • To enforce or apply our agreements and policies, including for billing and collection purposes; and

  • If we believe disclosure is necessary or appropriate to protect the rights, property, safety, or security of Berlin Laser, our clients, employees, or others, including for fraud prevention and risk management.

Your Choices About Our Use and Disclosure of Your Information

We strive to provide you with choices regarding certain uses of your Personal Information.

Tracking Technologies. You may be able to configure your browser to refuse some or all browser cookies or alert you when cookies are being sent. If you disable cookies or block other tracking technologies, portions of the Services may not function properly.

Promotional Emails. If you no longer wish to receive promotional emails from Berlin Laser, you may follow the unsubscribe instructions included in those communications.

Text Messages. If you no longer wish to receive promotional text messages from Berlin Laser, you may reply STOP to a promotional text message. Message and data rates may apply. Opting out of promotional messages will not necessarily prevent us from sending transactional or service-related communications, such as appointment confirmations or other communications necessary to provide services you have requested.

Targeted Advertising. Depending on applicable law and the technologies used on the Services, you may have choices regarding the use of information for targeted or interest-based advertising. You may also be able to adjust advertising preferences through your browser, device, or the applicable advertising platform.

Accessing and Correcting Your Information

You may contact Berlin Laser at info@berlin-laser.com to request access to, correction of, or deletion of certain Personal Information that you have provided to us.

We may need to verify your identity before processing certain requests. We may also retain information where required or permitted by law, including where necessary to maintain appropriate business or treatment records, complete transactions, resolve disputes, prevent fraud, enforce agreements, or comply with legal obligations.

State Privacy Rights

Depending on your state of residence and applicable law, you may have additional rights concerning your Personal Information, which may include rights to:

  • Confirm whether we process certain Personal Information;

  • Access certain Personal Information;

  • Correct inaccuracies in certain Personal Information;

  • Request deletion of certain Personal Information;

  • Obtain a copy of certain Personal Information;

  • Opt out of certain forms of targeted advertising, sale, or sharing of Personal Information, where applicable; and

  • Appeal certain decisions regarding privacy requests where required by law.

These rights are subject to exceptions and limitations under applicable law.

To submit a privacy request, please email info@berlin-laser.com. We may take reasonable steps to verify your identity before processing a request.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

Data Security

We have implemented reasonable administrative, technical, and physical measures designed to protect Personal Information from accidental loss and unauthorized access, use, alteration, or disclosure.

However, no internet transmission, electronic storage system, website, or security measure is completely secure. Although we take reasonable measures designed to protect your Personal Information, we cannot guarantee the absolute security of information transmitted to or maintained by Berlin Laser.

You are responsible for maintaining the confidentiality of any passwords or account credentials associated with the Services.

Mobile Messaging

If you provide your mobile telephone number and consent to receive text messages from Berlin Laser, we may use your number to send appointment-related, transactional, informational, or promotional messages as permitted by applicable law.

Berlin Laser uses Klaviyo and may use other service providers to facilitate certain email and text message communications.

You may opt out of promotional text messages at any time by replying STOP. For assistance, you may reply HELP or contact Berlin Laser at info@berlin-laser.com. Message frequency may vary, and message and data rates may apply.

Mobile information, including text messaging originator opt-in data and consent, will not be sold or shared with third parties for their own marketing or promotional purposes.

We may disclose mobile information to service providers, including Klaviyo, that assist us in delivering messages and operating our messaging program, solely as reasonably necessary to provide those services.

Changes to Our Privacy Policy

We may update this Privacy Policy from time to time.

Any changes we make will be posted on this page, and the date the Privacy Policy was last updated will be identified at the top of the page.

If we make material changes to how we treat Personal Information, we may provide additional notice through the Services, by email, or by other reasonable means as appropriate or required by applicable law.

We encourage you to periodically review this Privacy Policy for updates.

Contact Information

To ask questions or provide comments about this Privacy Policy or our privacy practices, or to submit a privacy-related request, please contact us at:

Berlin Laser LLC
d/b/a Berlin Laser Hair Removal
20 East 13th Street
New York, New York 10003

Email: info@berlin-laser.com
Phone: (646) 370-4477